National Sales Meeting

I led the creative direction for Sanofi’s National Sales Conference, supporting the launch of a new drug through an educational and highly interactive experience. The “Together Towards Tomorrow” theme encouraged participants to think about the future impact of the drug while engaging with touchpoints throughout the event. The conference featured immersive elements including directional signage, a Blender Bike activation, a themed photo booth, a mobile app, and branded giveaways such as custom shoelaces—all designed to keep attendees energized, informed, and connected to the mission of the launch.