This project involved developing a high-impact direct mail campaign for Zoom aimed at engaging a targeted list of CEOs and CIOs. As creative director, I crafted a concept that paired a clever call to action with a dimensional, interactive element designed to cut through the clutter and spark curiosity. The piece served as a personalized invitation to join Zoom’s CEO for an exclusive dinner—an effort launched before Zoom’s explosive growth in 2020. The campaign showcased Zoom’s product strengths in a memorable, hands-on way, driving interest and opening the door for meaningful conversations with key decision-makers.
Enthusiastic Creative and Experiential Aficionado
Enthusiastic Creative and Experiential Aficionado
