Incentive Travel Campaign

For this incentive travel campaign, I served as the creative director responsible for the launch brochure, website tracker, and promotional video. The theme, Rome Revealed, drew inspiration from the layered history of Rome and the idea that participants build upon their strengths to reveal their full potential. The logo reflected this concept with layered design elements, enhanced by premium production techniques like gold foil and translucent overlays to create a sophisticated, aspirational look and feel.