Enthusiastic Creative and Experiential Aficionado
Backgrounds-03.png

Streaming Network

STREAMING NETWORK
CLIENT: HY-VEE

As the creative director for Helpful Smiles TV, I helped shape Hy-Vee’s streaming network—from developing show concepts and branding to directing video production, designing logos, and guiding overall creative and marketing strategy. The platform features cooking, recipes, wellness tips, and shoppable content that lets viewers buy products directly from the shows.

HSTV.com