Social Media

I led the creative vision behind Hy-Vee’s social media presence, developing the content strategy and production approach that brought our ideas to life. Working with a talented team and trusted partners, we produced more than 6,500 organic social posts and pins—tapping into trends, data, and platform-specific creativity to make organic social one of the company’s strongest growth engines, driving +47% revenue and +150% new users year-over-year. I also shaped the look, feel, and narrative of all video content—concepting, scripting, writing captions, storyboarding, and directing production to ensure every piece reinforced the brand, connected with audiences, and kept Hy-Vee relevant in the fast-moving social space.